SERVICES
Media Research & Analysis
Colonial Marketing Group uses the industry's best market
research tools to evaluate the delivery options available for
optimum market penetration. This software calculates
audience reach, frequency and cost efficiency based upon
statistics compiled specifically for your target market area.
That research translates your advertising dollars into money
well spent.
Media Planning and Placement
As one of the area's leading and fastest growing full service
advertising agencies, Colonial Marketing Group's core
proficiencies lie in media planning, placement & campaign
development for retail, business to business, municipalities and
telecommunications. CMG places over six million dollars a
year in southeastern North Carolina. That level of
spending can only be successfully achieved by forming strong
relationships with our media partners.
-
Television
- With the introduction of HDTV, big screens, flat
panels and ultimately interactive TV, it's safe to say
that TV is big business. No other broadcast medium can
out perform the reach of television advertising but with
the introduction of cable networks which stations do you
choose? Colonial Marketing will help you choose the
network that best suits your marketing needs based on
market performance statistics.
-
Radio -
Have you ever tried to buy a car and requested that
there not be a radio on the dash? It just can't be done.
Radio is the most mobile means of delivering your
commercial messages. Based on sound market research,
Colonial Marketing can help you choose the station and
demographic for your business.
-
Print -
Which print medium offers you the most impact for your
type of business? Is it newspaper, brochures, inserts,
or magazine ads? Colonial Marketing can help you
determine which print medium best suits your businesses
needs with graphic designs that make your ad stand apart
from the rest.
-
Outdoor -
Few print mediums have more visual impact on area
commuters than billboards. Outdoor advertising provides
a perfect venue to reach residents with short concise
messages about your business or services.
Production
Colonial
Marketing Group has the professional production resources to
give your company the highest quality production available.
Whether you're looking for humor, whimsy, animation or
clean, crisp professional ad presentations, Colonial
Marketing's creative staff offers your business a strong
market presentation with a comprehensive media presence that
strengthens name recognition, image enhancement and product
branding.
Creative Development & Production
We invest in the best people and technology available and we
demand the best of each. Creative copywriting and high
quality production bring it all together. Our team loves
what they do and approach each advertising campaign with
enthusiasm. We give each client our best no matter how
large or small the advertising budget. That type of
positive attitude ultimately translates into high quality ad
campaigns which maximizes our client's return on their
advertising investments. We strongly believe that our
reputation rest upon the successful marketing of each client's
product and services.
Art
Direction & Graphic Design
Our award winning design
department has over 25 years of experience. We pride
ourselves in the creativity and drive we bring to each client -
constantly striving for the perfect look to make you stand out
from the competition.
Website Design
A strong web
presence is one of today's most under-utilized marketing
tools for most small businesses. An effective,
attractive and functional web site can make all the
difference in a customer's perception of your company's
credibility and it's level of proficiency and
professionalism. Colonial Marketing Group can help you
create a web site that not only provides your customers with
important information but a working tool that serves as a
hub where all of your marketing elements come together
providing a seamless flow of information for your customers.
Promotional
Products
Colonial
Marketing's promotional products division, Point Blank Advertising,
offers you a complete line of promotional products for unique
marketing projects.
Public Relations
Colonial Marketing's PR team is equipped to provide
you with the most effective public positioning available in this
market. Each client program is highly customized and developed
to achieve your specific business and marketing goals.
Our strong and long standing media relationships ensure the
effective delivery of those messages to various press outlets,
customers, employees, business partners and shareholders.
